Twitter believes so because of its ability to take the measure of what is being said at a given time about brands is a potential gold mine for marketers. A Philadelphia-based digital agency, NetPlus Marketing, is offering a similar service to their clients today.
I think it is better for Twitter to partner with Google than doing it themselves since Google has a ready to use search sales infrastructure. Or is this a good PR story to get Google to acquire Twitter for a billion dollars?
What do you think?
